As an industry analyst, Jochen Krisch has been shedding light on the most exciting developments in e-commerce for more than 20 years. A computer science graduate, he began his career in 1995 at ProSieben and Home Shopping Europe (HSE). Since 2005, he has been running Exciting Commerce, one of the most influential industry blogs, and in 2011 he launched the K5 Conference, which is dedicated to the future of retail.

Julia Boiarchukova is an expert in digital partnerships, affiliate and performance marketing and has been working in the affiliate industry since 2018. She has been driving strategic partnerships, innovative growth models and data-driven marketing approaches at Vodafone since 2023. Her focus is on scalable solutions, measurable performance and sustainable growth in digital sales.

Markus Kellermann is considered one of the leading experts in the field of performance marketing and is a permanent fixture in the online marketing industry. He has been shaping the digital landscape with his expertise since 1999 and has made a name for himself as the author and co-author of numerous specialist books, host of online marketing podcasts and operator of the renowned affiliateblog.de portal. As co-founder and managing director of the digital marketing agency MAI xpose360 and co-founder of the innovative AI technology Bounce Commerce, Markus Kellermann demonstrates that his entrepreneurial spirit and vision are driving the industry forward.

Dominik Feike is the founder and Managing Director of attriXus GmbH and has been active in online marketing for over 20 years. His focus is on customer journeys, attribution and the question of how companies can not only measure marketing, but also manage it better. In his work, he combines a strategic perspective with practical experience in performance marketing.

Marius Hasselkus is a Partner Marketing Manager at Sage, where he oversees the B2B affiliate partner program and supports various marketing initiatives for the company in the DACH region. Previously, he worked for several years at Projecter—an online marketing agency—where he managed a wide range of advertisers and their affiliate programs across various networks. During this time, he progressed from trainee to senior specialist and gained extensive experience in the strategic and operational management of affiliate programs. Today, his focus is on performance marketing, building sustainable partnerships, and advancing digital (AI) visibility in the B2B environment.

Viktoria Kirsch is a fully qualified secondary school teacher for English and French in Bavaria (both state examinations) and has been working in online business since 2014. In 2018, she founded the affiliate marketing agency ViolAd together with Olga Odenbach, where she is still a partner and managing director. The internal focus is on internationally operating clients and business development.

Olga Odenbach has a master’s degree in German studies and sociology and has been working in online business since 2012. In 2018, she founded the affiliate marketing agency ViolAd together with Viktoria Kirsch, where she is still a partner and managing director. The internal focus is on customers in the DACH region and personnel responsibility. She has been an IHK-certified trainer for the profession of marketing communications specialist since 2023.

Julia Köllges has been in charge of performance marketing at Vodafone Germany for the past 6 years. Throughout her career, she has held various leadership positions in product marketing, sales, and online business. Together with her team, she continuously develops the performance channels and drives innovative marketing formats and strategic partnerships.  

Malte Landwehr is CPO & CMO of Peec AI, one of the fastest growing AI start-ups in Europe according to Business Insider. Peec AI measures how often brands are visible in ChatGPT, Perplexity, Google AI Overviews & Co. and helps to increase this visibility.

Prior to Peec AI, Malte spent five years as VP SEO at idealo, where he almost doubled organic traffic, and five years as VP Product at Searchmetrics with clients such as Apple, Sephora and Zappos. In total, he brings over 20 years of experience in SEO, product management and digital marketing.

Since 2010, Malte has spoken at 100+ conferences in 5+ countries – including brightonSEO, SMX Munich, and the OMR Festival.

Torsten Leidloff has been active in the online business since 1998, has been involved in the affiliate world since 2006, and has been an avid AI enthusiast since 2024. https://leidloff.eu/

He has been with ARTEFACT for 4 years.
In addition to being a performance agency, ARTEFACT is a global AI consulting and implementation firm with offices on every continent (except Australia). The highlight of every year is Adopt AI in Paris, an AI showcase featuring 20,000 attendees (CEOs, CDOs, CIOs, and CTOs) from around the world and renowned speakers with real-world experience. adoptai.artefact.com

Since 2024, Torsten has been building the AI Community in Leipzig, which connects the local AI scene, promotes practical knowledge-sharing, and aims to raise Leipzig’s profile as an AI hub. ai-community-Leipzig.de

Self-employed for 20 years. SEO trainer for 11 years. Between AI crisis and AI euphoria for 2 years. Hundreds of successful projects and many failures.

Norman Nielsen is a Growth Evangelist at idealo and the product owner for idealo’s flight comparison service—idealo is Europe’s leading price comparison platform. Prior to that, he led the organic growth strategy across international markets. Previously, he spent nearly seven years at Omio, most recently as VP of Growth, and seven years at Zalando as Head of Organic—building and scaling a global team of 20–80 marketing and tech experts. With two decades of experience, he is a recognized expert in organic growth, AI-driven automation, and international expansion.

Hakan Özal is a longtime performance marketing enthusiast with a financial background. He has worked for various brands such as comdirect, DKB & bunq, learned affiliate marketing at zanox and contributed significantly to the success and expansion of financeAds as Managing Director for 7 years. Since March, he has been Sales Director at Impact and is responsible for the expansion in the DACH region.  

Marius Schörnig has been at home in digital sales for around 20 years – including over ten years in the affiliate industry. Marius particularly appreciates the intensive exchange with networks, agencies, publishers and other advertisers. In doing so, he consistently advocates fair cooperation in a spirit of partnership between all parties involved.  His aim is to focus more strongly on the requirements and challenges of advertisers. Marius is always on the lookout for innovative approaches, new cooperation models and sustainable growth potential. Marius’ great passion is sales – he is “on fire” for sales and lives the E WIE EINFACH brand with full conviction. He is easily recognizable at events, not least thanks to his distinctive hoodie with the “M for Marius” print.

 Rockina Schott is Topic Managing Partner for Strategy at Hearts & Science Munich and has been working in performance marketing for 15 years—first as an SEA expert, then as a performance marketing evangelist in D2C industries such as retail, luxury, and automotive. Today, she focuses on the future of search, the impact of AI on performance marketing—from measurement and attribution to media buying—and the question of what strategy means when machines take over operational tasks.

Alex Turtschan heads the Foresight & Innovation Unit of the Mediaplus Group. His focus is on advising brand clients on current marketing trends, next-gen target groups, the gaming and creator economy, and the influence of AI on media and brands. He is a regular author and speaker on these topics.