Anna Babajeva has been working in affiliate marketing since 2014 and has been with Artefact Germany since 2023. With experience from an advertiser and agency perspective, she manages international affiliate programs in retail, electronics, home & living and telecommunications as a Senior Specialist. Previously, she was responsible for programs of well-known premium brands as Senior Affiliate Manager. She started her career at the freenet Group in the Telecommunications & Digital Lifestyle division.

Ulf Heyden is the founder and managing director of Heyden.Net Internetservices and advises publishers on digital business models and monetization. Previously, he was responsible for the marketing of FOCUS Online at the Burda Group for over 25 years, built up the price comparison site BestCheck.de and developed the BurdaForward Ad Manager. He is an experienced expert in native ads, content commerce, AI strategies – and web push monetization.

Markus Kellermann is considered one of the leading experts in the field of performance marketing and is a permanent fixture in the online marketing industry. He has been shaping the digital landscape with his expertise since 1999 and has made a name for himself as the author and co-author of numerous specialist books, host of online marketing podcasts and operator of the renowned affiliateblog.de portal. As co-founder and managing director of the digital marketing agency MAI xpose360 and co-founder of the innovative AI technology Bounce Commerce, Markus Kellermann shows that his entrepreneurial spirit and vision are driving the industry forward.

– Founder and CEO of Txtrider
– Strategic consultant
– Manages national scale digital acceleration projects
– Teaches marketing strategy to MBA students, hoping they leave the class smarter

Past: Executive at BBDO when TV was great, CMO at Yellow Pages when we said this Google thing won’t fly, CMO at Pharmaceutical leader Dexcell.

Licensed skipper, Half marathon runner
2 dogs, 4 cats, 2 rabbits, 3 kids, Wife.

Ishtvan Torpoi is an international affiliate marketing consultant and founder of affiliate agency TAG (That Affiliate Guy). He has advised brands across Europe and North America on program strategy, partner development, and incrementality testing. With expertise spanning e-commerce, Finance (Loans & Banking), Utilities (Energy & Telecom), and Insurance, he and his team help companies build scalable and performance-driven affiliate channels.

Gunnar Millitz is the founder and managing director of MCANISM, an independent performance marketing company based in Hamburg with a focus on transparent and efficient tracking solutions. He has many years of experience in international affiliate and performance marketing.

Christian Onciu is Head of Sales at MCANISM, where he is responsible for the Chefs Campaign and Hotel Campaign divisions, among others. With many years of experience in the sales and marketing environment, he combines strategic thinking with practical implementation. His focus is on developing individual solutions for clients that position brands sustainably in the digital space and make them successful.

Nawid Company is the founder and CEO of Next Level Affiliate Marketing. With extensive experience in performance marketing, he helps brands position affiliate marketing strategically within their mix and scale it as a profitable growth channel.
His guiding principle “Smarter. Stronger. Together.” embodies his mission: fostering fair partnerships, transparency, and a stronger affiliate industry.