The largest German conference for performance and affiliate marketing
goes Mallorca
11:00 a.m.
to
11:30 a.m.
Registration & networking
11:30 a.m.
to
11:45 a.m.
Welcome by our presenter Gunnar Militz (MCANISM, founder and CEO)
11:45 a.m.
to
12:05 p.m.
From affiliate to influencer: Why classic partner programs are dying out!
The rise of influencers and creators offers advertisers a new, dynamic opportunity to strengthen their performance marketing strategies. Where traditional affiliate models reach their limits, the integration of influencers opens up innovative ways to increase reach and encourage authentic engagement.
Instead of clinging to outdated silos, progressive advertisers have long since recognized that influencer marketing and affiliate programs are not separate worlds. They are already using the synergies to create hybrid models that combine the best of both worlds.
Read more
In this talk, I will show how forward-thinking advertisers can successfully integrate the power of influencers into their performance strategy. We will discuss how they can dissolve the perceived boundaries between affiliate and influencer to establish a new, more effective form of performance marketing.
You can look forward to practical examples and clear recommendations for action that will help you not only to observe change, but also to actively shape it and take the performance lever into your own hands.
Anna Babajeva
Artefact Germany
12:10 p.m.
to
12:30 p.m.
The market for web push providers: From user retention to revenue engine
Web push notifications have long been more than just a marketing gimmick. They connect publishers and users in real time – and open up new sources of revenue from CRM to programmatic native ads. The presentation provides a compact market overview, shows best practices from news and e-commerce environments and compares leading providers with their strengths and weaknesses – practical, strategic and revenue-oriented.
Ulf Heyden
Heyden.Net Internet Services
12:30 p.m.
to
13:45 p.m.
Networking lunch
13:45 p.m.
to
14:05 p.m.
From first purchase to regular customer – how affiliate marketing becomes a growth driver with appreciation and CRM
Fast jeder dritte Affiliate hat keinen persönlichen Kontakt zum Advertiser – obwohl er einer der wichtigsten Vertriebspartner im Online-Marketing ist. Gleichzeitig fühlen sich fast die Hälfte der Affiliates nicht ausreichend wertgeschätzt und mehr als 50 Prozent sind unzufrieden mit ihrer Vergütung. Viele Advertiser verharren in der Komfortzone und unterschätzen das Potenzial einer echten Partnerschaft.
In meinem Vortrag zeige ich, warum Affiliate-Marketing nicht nur einer der günstigsten, sondern auch einer der effektivsten Kanäle ist – wenn man ihn richtig nutzt. Ich erkläre, wie Advertiser durch aktiven Austausch mit ihren Affiliates, gezielte WKZ-Aktionen und datengetriebene CRM-Strategien aus einmaligen Käufern treue Stammkunden machen können. Dabei stelle ich konkrete Erfolgscases aus der Praxis vor, die belegen: Wer Affiliates ernst nimmt, steigert nicht nur die Performance, sondern sichert sich auch langfristig Wettbewerbsvorteile.
Markus Kellermann
MAY xpose360
14:10 p.m.
to
2:30 pm
The new frontiers of scalable textlink automation
Textlinks have become a powerful alternative to declining banner ads, offering higher trust and engagement because they integrate naturally into content. Today, most large-scale textlink use is still focused narrowly, while broader contextual applications remain underdeveloped. The next wave is scalable contextual textlink automation, where links are intelligently placed at scale in relevant editorial contexts. This creates new monetization streams for publishers, delivers more value to advertisers and readers alike, and turns everyday articles into living marketplaces.
Josh Porath
Txtrider
2:35 pm
to
2:55 pm
Incrementality in Affiliate Marketing: Proven Tactics
This session examines how brands can measure and achieve incrementality within affiliate marketing. It highlights methods to identify genuine value creation, minimize cannibalization, and implement tactical testing frameworks. Participants will gain practical insights on shifting the affiliate channel toward a proven driver of sustainable growth.
Ishtvan Torpoi
TAG (That Affiliate Guy)
2:55 pm
to
3:35 pm
Networking coffee break
3:35 pm
to
3:55 pm
Bankruptcies, bad luck and mishaps – affiliate start-ups between vision and madness
Entrepreneurial life means celebrating, failing and getting up again. We tell you how chaos turned into opportunity – and why a cool drink at the Ballermann is sometimes the best management strategy. We report on our start-up experience: without holding a promotional event!
16:20h
to
4:30 pm
Closing remarks by our moderator Gunnar Militz (MCANISM, founder and managing director)
from 16:30
Evening event
More info coming soon