10:50 a.m.

to

11:40 a.m.

Music Hall 4

Global Growth Playbook: Scaling affiliate marketing across borders

Ready to tap into new growth potential? 🚀This workshop will give you the ticket to successfully take your affiliate marketing into new markets – limitless growth with a local focus.  

We start with the basics: what really matters when expanding internationally – from technical preparation and market analysis to the right way to address your target groups. 
At cruising altitude, we dive into real best practices and cases: How can successful affiliate strategies from the home market be cleverly transferred abroad? Which publisher models work where – and which tools help you to keep track?  

Your personal playbook for the landing approach: a concrete roadmap with which you can bring your affiliate program into new markets in a scalable and performance-based manner – with partners, resources and learnings that you can apply directly.

Bon voyage – and good luck with your glocal affiliate mission! ✈️ 

10:50 a.m.

to

11:40 a.m.

Room Soul

We track everything – except trust: What affiliate marketing can learn from couples therapy

Affiliate marketing is in a crisis of trust: advertisers doubt data, publishers doubt fairness. In this interactive workshop, Kathrin Siegel shows how trust can be measured, but not automated. Using examples, group work and attitude, the focus is on what we can learn from relationships: Communication, traceability and genuine fairness.

12:15 pm

to

1:05 pm

Music Hall 4

Publisher Audit & Trends 2026

In this workshop, we will go through the steps of a publisher audit together. We will show how to conduct a performance audit and identify untapped potential. We will then take a look at the publisher affiliate trends for 2026 – from the growing importance of CSS partners to AI technology publishers that open up new potential in the affiliate sector with data-driven models and automation.

12:15 pm

to

1:05 pm

Room Soul

AI-supported, demand-driven publisher recruiting: from data signals to activated partnerships

Affiliate programs are scaling today with AI-supported, demand-driven publisher recruiting. We show how market and consumer signals can be used to identify which publishers intercept relevant demand along the customer journey – and how this results in sustainable partnerships. The focus is on a clear process from identification and prioritization to approach, onboarding and go-live. Rounded off by a compact success case with interim KPIs and learnings.

2:40 pm

to

3:30 pm

Music Hall 4

More than last click: Strategic cooperation in affiliate marketing

In this workshop, we will show how publishers can offer real added value along the entire customer journey – from the initial inspiration to the final conversion. Together, we will take a look at new approaches to collaboration that go beyond the classic sale and promote sustainable partnerships. The session is aimed at anyone who is questioning existing models and looking for fresh impetus for strategic work with publishers.

2:40 pm

to

3:30 pm

Room Soul

Why “direct buying” solves many affiliate marketing problems and why networks should offer it.

Untracked conversions due to blocking or lack of consent, low cash flow due to long processing and payout periods, payment defaults due to insolvency. Publishers have always been exposed to certain risks, but what has been added in recent years makes the affiliate model increasingly unattractive for many. Many of the problems could be solved with “direct purchasing”.