Our program for the Affiliate Conference 2025 in Berlin
09:00 a.m.
to
10:00 a.m.
Registration & networking breakfast
Check in, into the world of Affiliate Conference.
10:00 a.m.
to
10:15 a.m.
Greeting
In 2025, we look forward to welcoming our sponsors, supporters and guests to the Affiliate Conference through René Roth and our moderator Dimitrios Haratsis.
You can find our sponsors and supporters 2025 here. If you would still like to join us, please send an email to: events@oliro.com
Dimitrios Haratsis (moderator) / René Roth (Oliro GmbH)
10:15 a.m.
to
10:45 a.m.
Keynote
With more than two decades in the affiliate and partner marketing space, Kevin Edwards brings a combination of affiliate marketing leadership and industry-shaping vision to.
During his 16-year tenure at Awin he launched the company’s publisher and compliance teams before moving into a global role focused on research and data. Kevin’s contribution saw first-to-market insights about mobile and the complexity of the affiliate funnel.
He left Awin to set up the UK’s first trade body for the with a focus on advocating for the affiliate marketing industry. The Affiliate & Partner Marketing Association is also helping to elevate standards, spearhead research and champion the value of affiliate & partner marketing to brands, agencies and publishers.
More information
The UK’s State of the Nation report estimated the industry is driving 1m affiliate transactions a day accounting for almost one in ten pounds spent online. The APMA has also just released its Voice of the Affiliate Nation report, offering a qualitative view of the channel featuring the voices and opinions of almost 300 affiliate marketers.
Kevin is a seasoned presenter having spoken at countless events across the world. At this year’s event he will explain how the channel can make the leap from being an established performance partner to leading marketing channel.
Kevin Edwards
The APMA
10:50 a.m.
to
11:10 a.m.
The future of association work in affiliate & partner marketing – quality, image, lobbying
Affiliate and partner marketing has developed rapidly – technologically, strategically and in interaction with other channels. Nevertheless, there is still a lack of a unified voice and binding standards that create trust and transparency. With the new Affiliate & Partner Marketing Working Group in the BVDW, a central platform is being created to raise quality, image and lobbying to a new level. The presentation will show how the initiative came about, what its goals are and how advertisers, publishers, agencies, networks and technology partners can work together to build a sustainable, strong and future-proof industry structure.
André Koegler
impact.com
Markus Wigbels
easy Marketing
10:10 a.m.
to
11:30 a.m.
Short discussion round on industry standards, affiliate reputation and lobbying
Participants:
- Kevin Edwards (Tba)
- André Koegler (impact.com)
- Markus Wigbels (easy Marketing)
Moderator: Dimitrios Haratsis
11:30 a.m.
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12:15 pm
Networking coffee break & speed networking powered by 
12:15 pm
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12:35 pm
SMEs first: Affiliate marketing as a growth driver Special features, opportunities and success factors for SMEs in the platform economy
Tba
Marcus Seidel
ADCELL
12:40 pm
to
1:00 p.m.
Benefit from recommendations: How brands use test portals strategically
Brands today find it difficult to become visible in search engines purely organically. Tests and recommendations on renowned test portals offer a strong lever here: those who impress in a test gain visibility, including in SEO snippets and AI overviews, and thus also strengthen trust in the brand, even without their own strong rankings. At the same time, a recommendation or a test win benefits from an above-average conversion rate. The presentation will use concrete figures and examples to show the impact test reports can have on reach, sales and visibility. It will also discuss how pricing and the choice of stores for a product influence traffic share – for example, when dominant players such as Amazon are involved.
Tobias Sökefeld
F.A.Z. Kaufkompass
1:05 pm
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1:25 pm
TikTok Shop as new customer access – seize opportunities, preserve data sovereignty
TikTok has long been more than just an entertainment platform – with the TikTok Shop, direct checkout is coming to the fore and changing the way customers are reached and purchasing decisions are made. Already commonplace in Asia, social commerce also offers the DACH market an opportunity to establish new, scalable customer access beyond traditional platform gatekeepers.
But the fast track to checkout comes at a price: brands risk losing valuable customer data to the platform and thus weakening their direct customer relationship. The presentation shows how advertisers can combine social commerce with affiliate strategies to leverage reach and creator power without giving up data sovereignty.
Find out more
Participants will receive concrete insights from international best practices, practical recommendations for getting started and a clear classification of how social commerce in combination with affiliate marketing can become a lever for data-driven, scalable and independent customer access.
Daniel Kocher
MAI xpose360
1:25 pm
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2:40 pm
Networking lunch
2:40 pm
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3:00 p.m.
When Google turns off the tap: Why brand ambassadors are now the bridge to customers
Google is changing the rules of the game – checkout is being cut, data flows are being restricted and dependencies are increasing. For brands, this means that those who rely solely on platforms will lose their direct line to the customer. In this presentation, David Odenthal shows why brand ambassadors & platform economies are the new bridge to building trust, creating reach and developing stable customer relationships. He combines psychology, behavioral economics and practical examples from affiliate and referral marketing. The result: a strategy with which brands can grow independently of Google and generate genuine loyalty.
David Odenthal
konversion.digital GmbH
3:05 pm
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3:25 pm
Tba
Tba
Bosse Küllenberg
AI expert & head of the BVDW’s AI Techlab
3:30 pm
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3:50 pm
AI as a competitive advantage: customized AI applications for sustainable affiliate growth and efficient processes
AI is changing the way companies work and grow – but standard solutions are reaching their limits in terms of data security, customization and scalability. Acceleration Partners sees technology as a force multiplier for thinking, collaboration and performance. With APVision GPT, our privately hosted AI assistant, we enable secure, data-driven decisions and drive faster, smarter and more sustainable growth.
Florian Jetzlsperger
Acceleration Partners
3:55 pm
to
4:35 pm
AI Panel Discussion
Participants:
- Malte Landwehr – CMO Peec AI
- Torsten Leidloff – Adopt AI Ambassador Artefact
- Max Rose – Managing Director audory (technical view)
- Bosse Küllenberg – AI expert & head of the BVDW’s AI Techlab
Moderator: Robert Förster – Strategist Affiliate Marketing Projecter
4:35 pm
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5:20 pm
Networking coffee break & speed networking powered by
5:20 pm
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6:45 pm
Presentation of the PerformixX Award 2025
Categories:
- Best network/tracking solution
- Best agency
- Best Advertiser
- Best technical service provider
6:45 pm
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6:55 pm
Closing words and farewell
Dimitrios Haratsis (moderator) / René Roth (Oliro GmbH)
7:00 p.m.
to
11:59 pm
Affiliate NetworkxX evening event
